Digital & Traditional Marketing. Find out which can boost your Business.
Traditional marketing is nothing new. It may have evolved over the past few decades, but the fundamental aspects remain the same. Traditional marketing makes it harder for businesses to receive feedback from consumers. Moreover, the biggest drawback is having little to no interaction with your audience. Today, technology has grown and enables businesses to connect to their audience like never before, making Digital Marketing more successful. You can not only reach larger numbers of people, but you can also reach them regardless of their geographic location. Digital marketing as overthrown the traditional marketing practices.
When you post something on your Facebook page, you can reach to the wider market range. Through social media, live chat, and email, you can easily engage with your target audience, which is not possible through traditional marketing methods. Liking, sharing, commenting on social media posts, rating products, and leaving reviews are how the audience can communicate with you. You need to respond promptly and professionally to keep them engaged.
Digital Marketing & Traditional Marketing
Digital marketing activities cost a whole lot less than traditional methods. Even if you include paid ads and the cost of hiring an agency for marketing. Depending on your ideal buyer's personal – age, gender, profession, income, preferences, dislikes, fears, goals, you can personalize the content so that it gets their attention. Different audience members may choose different marketing mediums to consume – blogs, videos, emails, etc. This choice is not available in traditional methods. Often, flyers in the mailbox get crumpled and thrown away. But with digital, people have the choice to sign up and unsubscribe to marketing materials. Digital marketing medium provides more options to the consumers than the traditional marketing medium.
When you post something on YouTube or Facebook, your target audience can see it almost immediately and gaining your business instant publicity. However, in traditional methods, you have to wait, TV or radio ads are scheduled for a specific time the reader needs to come to the newspaper ads. They have to pass the billboards on the roads to see them. But with a huge population constantly hooked on to social media, you can reach your audience much faster.
