Marketing During Pandemic. How to tackle with the crisis in 2022?
Because of the COVID pandemic, the world is now different than it was before. The pandemic had a greater impact on the businesses. Because of the pandemic many businesses are shutdown and all the peoples are now going digital. Most businesses have reported a sharp decrease in customer activity. Things might get worse before they get better, but for businesses to survive this pandemic they'll need to be smart. They should know how to approach their operations. In Conclusion, the solution might be marketing.
From where do we start for Marketing?
Performing every marketing operation has a initial, basic and most important task i.e. communicating with your customers. Communication is the key to gain trust of the customers and provide your products in the market for them without any hesitation and less risk factors.
Your communication should:
- Acknowledge the pandemic and its impact on your audience’s daily lives
- Empathize with your audience members and assure them that you’ll be there for them
- Discuss changes that the pandemic has brought about in your business, if any, and how the changes affect them
- Reassure them of the quality they should expect from doing business with you, and let them know that this won’t be impacted by the pandemic
Also from surveys it is known that since the pandemic most of the peoples are mostly active on social medias. People are remote working and living under restrictions. This has naturally led to a large increase in social media use among consumers. Among all the social medias, TikTok, Facebook, Instagram, and YouTube gained the highest users.
Businesses should take this as an advantage and start making more content in their social media channels. The content does not have to be only the product based but also the posts that might increase interaction between you and your customers where you can provide customer service, answering queries of your clients and customers, also creating contents that your customers wants and reassuring them about your new procedures.
They might not understand how your business has been affected; they might want to know how your service is going to change during the pandemic. Use the tools you have at your disposal to keep them updated and at ease with your situation. Letting them know you’re a tweet away, emailing them informational advice on how to take care of themselves, or measures you’re introducing to protect their safety—these are small but significant gestures that consumers will appreciate.
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Also the gesture of using automation can help customers get information easily in short amount of time which will help company get organized, increase sales and saves a lot of time for the company. With marketing automation, businesses can target customers with automated messages across email, web, social, and text. As a result, marketing automation creates relevant content and messaging at scale across many channels. Send email messages with dynamic content that personalizes far beyond sticking a customer’s first name in the subject line. Integrate mobile messaging with your email and social campaigns through SMS/MMS, push notifications, and group messaging. Generated digital ads that appear for the right person at the right time. In addition, it recommend the right products on your website for each individual user — automatically.
It's important to realize that the pandemic will affect other businesses in your industry as much as it affects yours. While other businesses have had to stop operations due to a lack of income, this is the time to increase your marketing efforts.
At times like this, ad rates are likely to decrease significantly due to a lot of organizations cutting on their ad spend; this means your ad fee will be able to go much further than they would've gone during normal times. It will also allow you to gain market share and be the dominant voice while others are inactive.
